COURTNEY REEMAN

CREATIVE DIRECTOR & STYLIST

In a tranquil coastal town just north of Byron, Courtney has carved out a unique niche in the creative world. With a practice that spans creative direction, styling, and beyond, she draws inspiration from the everyday nuances of life—be it the natural beauty surrounding her or the evocative power of music.

Courtney is the visionary behind Bad Rituals, an innovative online interior guide, and Room Service, a conceptual merchandise brand created in collaboration with artist Anna Carey. Currently, she is delving into the realm of lighting design, experimenting with a bold fusion of neo-brutalist and proto-punk aesthetics. Her journey is a testament to an ever-evolving creative spirit, constantly exploring new avenues and redefining artistic boundaries.

When did you first fall in love with interiors?

My mum is an artist and dad an architect, it’s in my blood to have an eye for interiors. I was always surrounded by eclectic and hard to source pieces in our homes growing up. We moved around a lot, which meant mum was always creating homes from houses, and I really have so much respect for anyone that can do that. I loved putting my room together as young as 7, maybe it was having some creative freedom that I loved. 

What has your journey as a creative practitioner looked like over the years?

Well, I have always wanted to do my own thing- whatever that looked like. I think now at 37 I have finally cracked the code on what works for me creatively and moving around a lot seems to be the key to keep me inspired. I am always switched on for inspiration. I can listen to a song, which makes me day dream and in turn, creates an idea that I hope to make a tangible reality. I think I’ve learned to hone in on my ideas better over time, instead of being overwhelmed by everything that comes into my psyche. 

Tell us about Bad Rituals.

Bad Rituals was a concept born in Los Angeles whilst living there ten years ago and quickly became a conduit of inspiration, a place I could put everything that inspired me together. The social media side of things wasn’t (and still isn’t) for anyone else but myself to have a touch point for ideas. 

I have since turned Bad Rituals into a ten module guide, which are the tools you need to create the space you desire. If you are thinking of doing an interior design degree but aren’t sure you want to commit to that time frame, are renovating or redecorating, have bought a home and aren’t sure where to start design wise or even just lacking some inspiration- the guide will help you tap in to your authentic creative abilities to make a home your own. 

 

What is your favourite part of interior design and styling?

I think sourcing pieces like lamps or tables or textiles, anything that just makes everything click together. I once spotted a dusty old rug in Cappadocia, Turkey on the bottom of the pile- I knew it had to be mine. I lugged that thing (as well as about 10 ceramics from Puglia) across the country and back home because I knew it had a story to tell in my home. That’s what it’s all about for me- the feeling. The story. 

What is something people often overlook that has a profound influence on a space? 

Oh my god- the vibe. Often times you see people just creating the same look as a million other people- whatever is stylish at that time. Like anything, we know trends change in an instant and don’t they just get old so quickly? I feel if you are able to create a home that is authentic to you- people can feel it when they walk into your space. 

How would you describe your perfect living space?

Somewhere private with lots of space by a body of water- somewhere my loved ones can drop by any time they wish. An amazing view, lots of animals, lots of laughter and warmth and music and cooking. Collections of art and textiles from all over the world. In a perfect world it would be a mix of Rick Rubin’s Shangri-La in Malibu, anything designed by Fearon Hay Architects- and the home in the film Call Me By Your Name. 

When styling a space what is your process?

Definitely the 6 senses approach. (something I cultivated when I was thinking of a way to best describe how I go about styling) I always think when starting on a room, what do I want to see - what kind of lighting? What kind of art? What kind of colour scheme reflects the environment? What do I want to feel beneath my feet- Rustic floorboards? The cool of a concrete floor? A rug? What textures do I want to touch- velvets? Leather? A wooden console? How do I want to feel in the space- balanced? Inspired? Rested? Or creative? 

Do I want music playing in this room or any instruments or records? 

What do I want to smell- the most special- candles, flowers or insense? What energy do I want my space to convey? 

Less Vs More?

It depends, I go through phases. I think people should allow themselves to be whatever they’re feeling that day. In some cases, minimalism works. It’s clean and you can think clearly. A feeling of freedom. But on the other hand, you’re not seeing minimalism in classic Italian homes and it just works. It’s cosy and warm and there’s lots to look at. 

What is a daily ritual that you regularly practice?

Every morning I make a broth and take it down the beach path, and go for a long walk & try to catch sunrise. A bonus if there’s a whale or two! On my days off I go to the Spa at Salt and use their PEMF mats, sauna & ice bath- turns out it IS life changing! These rituals make me feel beyond grateful. 

Describe your personal style?

It’s something that ebbs and flows as I move through different stages of life and find inspiration in people, places, music & film etc. My style is nuanced, but right now I love silver (or chrome) & cream furnishings, curved lines in architecture, French silverware, baroque art & interiors, Bourdain in Paris circa 2010, the lobby in the Chateau Marmont and I guess the way I dress sits somewhere between Joaquin Phoenix  & Courtney Love while she was touring ‘Live Through This’ with Hole. 

What are your hopes for the future, personally and professionally?

To get to a place of compassion & patience for myself and others, to maybe go a bit slower and pat myself on the back more. To inspire and be inspired. To travel until the end. Create the dream home I mentioned above, along with an animal rescue. Be a loving friend, partner & person. To create beautiful things. The lines are blurred with personal life and profession when you’re a creative unfortunately.... or fortunately.

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